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Wyborowa Single Estate Vodka
A blueprint for success
BY MIKE MILIARD
Previous Columns

Like all good vodkas, Poland’s Wyborowa is bracing, crisp, and clean. Like better vodkas, it’s assertive yet understated. But it’s a rare distilled spirit indeed whose bottle has been designed by a world-renowned modernist architect better known for eye-catching and mind-bending edifices. Frank Gehry, who conceived the rippling titanium curves of Spain’s expressionist Guggenheim Museum, put pen to paper (napkin?) and sketched the graceful, curvilinear torsion of Wyborowa’s sleek, pellucid bottle.

One might say it resembles the unsteady sway of a tipsy reveler. Or that its diaphanous elegance simply mirrors the vigorous dynamism of the pure and luminous liquid inside.

Available for $30 for a 750-ml bottle at fine liquor stores.


Issue Date: June 4 - 10, 2004
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