Guess what? White people like rap music, and some even co-opt black dress and slang to boot! Hollywood’s just been giggling at the idea as of late, first with Bringing Down the House and now with this film from John Whitesell. Jamie Kennedy’s Brad Gluckman is the wigger to end all wiggers — and also the son of a California gubernatorial candidate. When Brad — or B-Rad, as he likes to be called — proves an embarrassment to the campaign, his dad’s aides concoct a scheme to send him to the ghetto to scare " the black " out of him.

The story takes some fun turns (the " thugs " hired to frighten Brad are classically trained actors), and stereotypes are occasionally punctured. But the film stinks, and the main reason is Kennedy, who takes the clueless comic character thing way too far, playing B-Rad as if he were semi-retarded. And moments that could have been funny are so obviously set up by Whitesell that they stand no chance of getting laughs. Taye Diggs, Regina Hall, Bo Derek, Ryan O’Neal, and the ubiquitous Snoop Dogg do nothing to further their careers here. (80 minutes)