BEEN PERFECTING your downward-facing dog lately? Shopaholic and proud of it? Can’t get enough facials and hot-stone massages? Try this on for size: a whimsical line of products called The Girls, the brainchild of Melissa Gitelman, depicts a series of women engaged in a variety of hobbies, stitched onto accessories including bags, T-shirts, hats, sleepwear, umbrellas, and scarves.
While our personal favorites are Yoga Girl — sitting cross-legged with hands upturned on her knees — and the drink-toting Cosmopolitan Girl, all of The Girls — including Spa Girl, Café Girl, Golf Girl, Tennis Girl, Wellness Girl, and Chocolate Girl — give women an eye-catching and practical way to celebrate their favorite activities. Toss your workout clothes into a sturdy canvas Exercise Girl tote bag ($58) and head to the gym, or throw your makeup into a Glamour Girl cosmetics sack ($28). Tie a Fashion Girl silk scarf ($48) around your neck, or skip on over to the mall under a Shopping Girl umbrella ($24–$48). And for those wanting to make a more sparkling statement, The Girls jewelry line ($18–$65) is just being introduced; the 100-piece collection is designed with semiprecious gemstones, European crystals, and glass beads, and features five of the top-selling Girls: Shopping, Glamour, Café, Yoga, and Fashion.
Originally popular at exercise studios and spa gift shops, The Girls are catching on at more-traditional retail outlets. In Boston, various Girls products are available at Bloomingdale’s, Lord & Taylor, and Head Games, and in Providence at Nordstrom. Chances are you’ll want to buy every Girl you can find, but beware: spend too much and you’ll be a prime candidate for the as-yet-undeveloped Finance-Charge Girl.
Where to get it:
• Bloomingdale’s, various locations, www.bloomingdales.com.
• Head Games, Faneuil Hall, Boston, (617) 723-6494; Mall at Chestnut Hill, 199 Boylston Street, Newton, (617) 964-4504.
• Lord & Taylor, 760 Boylston Street, Boston, (617) 262-6000.
• Nordstrom, 6 Providence Place, Providence, Rhode Island, (401) 621-3111.