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APPLES AND ORANGES
Sun rises; Talk falls
BY NINA WILLDORF

Much ado has been made of Talk magazine's shuttering last week. The magazine that was always talked about more than it was read went out - as it had launched - in a flame of chatter. Following a 5 p.m. announcement Friday, January 18, of the sudden muzzling of the mag, the New York Times ran two cover stories on Talk's demise. Meanwhile, the New York Observer, the New York Post, and the Wall Street Journal jumped into the ring with juicy tidbits and overheard, in-house disses.

A little less energetically - though amidst no less speculation - the Sun was rising. The soon-to-launch skeletal daily newspaper couldn't be more perfectly scripted to take the helm of the New York media world, where counting pennies is the '02 equivalent of the '90s notion of blowing wads.

Since it's so unfair to compare a daily with a monthly, a broadsheet with a glossy ... here goes: editors Seth Lipsky of the Sun and Tina Brown of Talk, face off.

Lipsky Brown
 
Raised: Great Barrington Raised: Great Britain
 
So very: 1940s So very: 1990s
 
Motto: "We need scoops." Motto: "We need buzz."
 
Known for wearing: fedoras Known for wearing: furs
 
Operation: bare-bones Operation: bare-shoulders
 
Moneybags: Conrad Black Moneybags: Cathy Black
 
Circulation: 6000 Circulation: 600,000
 
Loves: Michael Ledeen Loves: Madonna
 
Publication position: right-leaning Publication position: horizontal


Issue Date: January 23, 2002
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