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photo by Geoffrey Kula

Best place to come clean

The smooth, thick silkiness of a cream, the solid click of a bottle's cap, the clean, spare shelves and soft tones of a store. These things make a hand lotion earn its $20 price tag - and a store its elegant rep. And these things, friends, make one want to rebuild one's bathroom, from top to bottom.

Fresh, Boston's own natural skin-care and cosmetics company, seems to understand the simple seduction of packaging and presentation. It woos women highly sensitized to touch and smell with its sexy fragrances, simply stated bath and body products, creamy colored lipsticks and eye shadows, and scented candles. While Fresh products grace shelves at Neiman Marcus, Barneys, and über-cosmetics chain Sephora, Boston's claim to cosmetics fame also boasts a sweet-smelling shop of its own - one of only three nationally. Lucky us.

Fresh, 121 Newbury Street, Boston, (617) 421-1212.


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