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THE WEB SITES FROM THE PAGES OF THE PHOENIX
CONTACTS:
For information about General Advertising in the Boston Phoenix print edition or the Phoenix
Web sites please contact:
Eric Meth
Retail Sales Manager
617.859.3290
For information about Classified Line & Display Advertising in the Boston Phoenix please contact:
Michael S. Fernald
Classified Sales Director
617.450.8766
For information about National Advertising in the Phoenix edition or the Alternative Weekly Network, please contact:
Everett Finkelstein
National Sales Director
401-273-6397 x219
A Good Looking Head Count
Few media have such natural overlap of viewer demographics. Quite simply, Phoenix readers are the
Web. Educated. Active. Info-hungry. These affluent and computer-savvy young consumers use our site
to plan their social week. And unlike other sites, this one benefits from the power of the Phoenix's
base of over 500,000 readers. Our in-paper promo support brings in the heads.
For information on placing a listing click here.
Dead Air Ain't Our Thing
More sites. Less info. That's been the knock on the Web over the past year, a trend we delighted in
blowing to bits. The Phoenix site, winner of numerous design and content awards, is a destination site.
Your message will rotate through our site, appearing along with arts, entertainment, restaurant,
lifestyle, and over 90% of the content from that week's Phoenix reproduced online. No fluff.
No Sacred Cows: Editorial With Opinions
The Phoenix pioneered the model of an alternative newsweekly, and for thirty years has been a standard
by which others are judged. A Pulitzer prize. Press awards too numerous to count. Recognition for honest
reporting with a different point of view; culture, politics, lifestyles. A reputation both earned and
counted on. Rest assured our commitment to that mission won't waver as we move into this new medium.
USER DEMOGRAPHICS
| AGE |
18 - 34 |
60% |
| GENDER |
Male
Female |
48%
52% |
| EDUCATION |
College Grad
Advanced Degree |
70%
20% |
| OCCUPATION |
Professional/Technical
Managerial
Sales |
33%
18%
14% |
| (sources: The Media Audit, Jul/Aug 2000) |
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| BANNER RATES |
| Banners |
$30 CPM |
| Tiles |
$25 CPM |
| 25% premium for section targeting * 10K minimum impression buy * CPM discounts applied for buys above the 10K minimum |
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SITE TRAFFIC
(for bostonphoenix.com)
Average monthly unique visitors: 295, 000
Average monthly page views: 2.3 million
BANNER ROTATION
The Phoenix uses RealMedia's Open Ad-Stream banner rotation software, the same rotation and site traffic tracking
software used by the Washington Post and New York Times. We can tailor your rotation and modify your impressions
according to variables you choose to maximize your visibility with the eyes you want. Of course, we'll also provide
up to the minute traffic information on pageviews, click-throughs, and other information you need to evaluate your
ad's success.
BASIC SPECS
Banner ads: 468x60 15K maximum file size
Tile ads: 120x90 15K maximum file size
Formats
GIF, JPEG (animated and Java are okay), rich media formats accepted pending testing.
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